Esther Perel Global Media
“We’ve [launched a book, a podcast, and workshops] in less than three years, and it’s because I teamed up with the perfect business partner, Lindsay Ratowsky. I’m very happy to tell people that I couldn’t have done anything without her. She co-founded the brand.” —Esther Perel
Following Esther’s viral 2013 TED talk, she and Lindsay co-founded Esther Perel Global Media with the intention to scale Esther’s cultural impact, and create a financially sustainable business.
In the early phase of the business, Lindsay wore many hats, including high level strategy, contract negotiation, accounting, project management, publicity, team building, and hiring. One of her first projects was pitching, developing, and launching Rekindling Desire, a
digital course that has grossed over $1.5 million.
Later, acting as COO, Lindsay oversaw the launch of Esther’s New York Times best selling book THE STATE OF AFFAIRS (Harper Collins), helped develop and produce the highly acclaimed podcast franchise WHERE SHOULD WE BEGIN (Audible/Gimlet), provided crucial on-site support and editorial direction at keynotes such as SXSW and Summit Series, and played a crucial role in growing Esther’s speaking business 7x.
During the brand-building time they worked together, Esther’s audience grew from 25k to over 850k. Today, Esther is widely considered the world’s leading cultural critic on the topic of human relationships.
From successful therapist to one of the most trusted experts in relationship advice brands in the world. Our work has resulted in the SXSW Interactive Speaker of the Conference Award-winner, top-tier press, a book launch and coveted New York Times Best-Seller non-fiction list notoriety, development and production of the award-winning podcast Where Should We Begin, development of four online workshops, a robust team of contractors, significant email list growth and a social media community of over 400,000 people.
Audit business goals, external communications, organizational systems, brand identity and market opportunity
Build and implement an authentic brand identity
Create a functional digital backend
Implement digital systems
Make key hires to round out your team
Develop strategy for overall brand, communications, products and launches
Content development and production