Esther Perel Global Media

CO-founDer & coo providing brand and growth strategy

In 2014, Lindsay began collaborating with Esther Perel, whose viral TED talk released the year prior established her as one of the world’s leading relationship experts. Their goal was to scale Esther’s cultural impact, and create a financially sustainable business.

Together, they co-founded Esther Perel Global Media, an ambitious project that would go on to translate Esther’s 30 years of experience as a clinician, speaker, and author into products and services designed to help people develop thriving personal relationships, at scale.

In the early phase of the business, Lindsay’s role was multifaceted and cross-functional, encompassing high level strategy, contract negotiation, accounting, project management, publicity, team building, and hiring. One of her first projects was pitching, developing, and launching Rekindling Desire, a digital course that unpacks Esther's core relationship philosophy in compelling, digestible formats.

As the business grew, Lindsay identified campaigns and events that would drive consistency and clarity for Esther’s brand. She managed a coordinated effort between internal and external teams to launch Esther’s New York Times best-selling book, THE STATE OF AFFAIRS (HarperCollins), and provided on-site support during Esther’s 3-month book tour.

Lindsay worked closely with Esther to direct and produce the highly acclaimed podcast franchise, WHERE SHOULD WE BEGIN? (Audible/Gimlet) and provided editorial direction for keynotes such as SXSW and Summit Series. Leveraging Esther’s skills as a coveted and compelling public speaker, Lindsay also played a crucial role in growing her speaking business across industries and global markets.

Over the course of their partnership, Lindsay and Esther built a globally recognized media company that spans multiple properties and platforms, and its owned and operated channels now reach an audience of over 850K people.

We’ve [launched a book, a podcast, and workshops] in less than three years, and it’s because I teamed up with the perfect business partner, Lindsay Ratowsky. I’m very happy to tell people that I couldn’t have done anything without her. She co-founded the brand.

— Esther Perel

 

Generation WOmeN

brand DEVELOPMENT, growth strategy, AND event support

A monthly cross-generational female storytelling night in New York City showcases the wit and wisdom of women of all ages. After Launching summer 2017, the show sells out its 130-person theater weeks in advance, and has become a Lower East Side night life staple.